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Social Business Analytics: Gaining Business Value from Social Media

White Paper Published By: IBM
IBM
Published:  Mar 12, 2014
Type:  White Paper
Length:  12 pages

Learn how to take your organizationís social media strategy beyond passive listening to truly engaging your audience to create business value.



Tags : 
ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software, cloud computing