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MarineMax steers a course to success with business analytics

White Paper Published By: IBM
IBM
Published:  Mar 12, 2014
Type:  White Paper
Length:  6 pages

Following an analytics strategy set by the company’s C-level executives, MarineMax moved away from spreadsheet-based reporting processes several years ago, and built an enterprise-class business analytics platform based on IBM Cognos and IBM InfoSphere technologies.



Tags : 
ibm, ibm cognos, ibm infosphere, business technology, business analytics, analytics strategy, business analytics platform