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Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions, it management, knowledge management, enterprise applications
    
Swyft Media
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Bronto     Published Date: May 31, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
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customer, consumer, mobile, technology
    
Bronto
Published By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
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lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
    
Realtime Publishers
Published By: Oracle     Published Date: Nov 06, 2012
The purpose of this white paper is to take a time-to-business-value look at financial services data warehousing technologies with a focus on the selection process and how it should take deeper considerations of the real-world implementation hurdles.
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oracle, data, analytical data, data marts, industry-specific data warehouse, financial services, business technology
    
Oracle
Published By: Oracle     Published Date: Nov 06, 2012
The purpose of this white paper is to take a time-to-business-value look at financial services data warehousing technologies with a focus on the selection process and how it should take deeper considerations of the real-world implementation hurdles.
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oracle, data, analytical data, data marts, industry-specific data warehouse, financial services
    
Oracle
Published By: HP     Published Date: Nov 05, 2014
Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. By taking advantage of the HP 3PAR StoreServ 7450 platform, organizations may confidently begin their journey into the all-flash world of tomorrow today with the knowledge that it will meet their various manageability, performance and scalability requirements along the way. Download this whitepaper now.
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flash memory, memory storage, buying decision, all-flash storage, data management, storage management, data reduction, performance production, proven data, software service, storeserv, it management, knowledge management, enterprise applications
    
HP
Published By: Epicor     Published Date: Jun 11, 2018
Focus on your best customers and minimize time wasted on unprofitable partnerships to maximize LBM business growth through the benefits of the trending practice of customer stratification. Epicor BisTrack Software, an LBM-specific business software, provides all the tools and information you need to implement customer stratification and reap the benefits of knowing your customer’s buying habits and successes. Download the e-book from Epicor to: 1. Understand the Benefits of Stratification 2. Explore The Four Customer Types 3. Ask Yourself These Important Questions 4. Apply Strategies to Maximize Results 5. Sustain Success With a Focus on Customers
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lumber, building materials, lbm, erp, bistrack, lumber distributors, customer stratification, customer experience
    
Epicor
Published By: Mitel     Published Date: May 18, 2017
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: VMware     Published Date: May 10, 2017
Countless organizations are deploying digital workspace solutions to meet the demands of today’s mobile end users and the IT administrators that support them. The goal is to empower users to work from anywhere, on any device—mobile or laptop—at any time. However, architecting a secure, seamless, scalable digital workspace solution is not necessarily easy, which is where this paper helps. When developing your digital workspace, it is important to keep five key considerations in mind, both on the front end and the back end of your environment: • Seamless, secure end-user access to applications and files • Easy-to-use enterprise app store • Management security • Fully integrated infrastructure stack • Agnostic platform with a broad ecosystem Download this white paper to see how to approach these major considerations, with detailed strategies, and provide recommendations for effectively addressing each one.
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VMware
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Aventri     Published Date: Aug 14, 2018
"Revenue focused executives have four metrics that determine their success or failure: number of opportunities, size of opportunities, win rate, and speed to revenue. All teams work together to make sure that they achieve these goals and that they have the processes in place to optimize around them. Event management software is one piece of the puzzle that is designed to generate revenue. Read this eBook to see how event management software helps to speed up the buying process and win more deals!"
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Aventri
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue
    
Silverpop
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, networking, software development, it management, business technology, research
    
Intacct Corporation
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: May 07, 2012
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing interest in fabric-based infrastructure and the influence of cloud computing on buying behavior.
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power, cooling, space, lifecycle, operations, flexibility, serviceability, data center, redefine, expectations, productivity, experience, storage performance, servers, gen8, intel, proliant, storage
    
Sponsored by HP and Intel® Xeon® processors
Published By: Aria Systems     Published Date: Nov 02, 2015
From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.
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Aria Systems
Published By: Aria Systems     Published Date: Nov 02, 2015
From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.
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Aria Systems
Published By: Aria Systems     Published Date: Nov 02, 2015
From continuing to augment your current system to buying a whole new cloud solution, it’s key you know the pros and cons of every possible scenario. This e-paper walks you through the “build vs. buy” decision and why it’s critical to the success of your recurring revenue business both now and in the future.
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aria systems, cloud solution, build vs buy, revenue business, enterprise applications, data management, business technology
    
Aria Systems
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