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Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.

As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.

An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.

An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.

With the increase in mobility and the growth of distributed teams, it’s essential that you select audio devices that offer the best flexibility, quality and reach needed to support collaboration anywhere on any device. To meet these requirements, Polycom offers a broad selection of easy-to-use, high-quality desk phones, conference phones, and applications. The phones support crystal-clear conversations and seamlessly integrate with a wide range of communication environments including open-SIP and Skype for Business and Office 365. This comprehensive guide will provide you: Guidance on selecting devices for different workspaces Information on the newest collaboration features and benefits Overview and comparison of the latest Polycom desk phones and conference phones

When selecting enterprise content management (ECM) solutions, many IT departments face internal pressure to keep costs down and decrease the time it takes to see results, while giving end-users exactly what they want. Discover how involving IT in the buying process allows you to select an ECM solution that remains successful throughout its lifetime.

As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.

The largest percentage of those surveyed purchase for general manufacturing (27%), followed by commercial construction (12%), contractor/service provider (12%) and residential construction (10%). A smaller percentage of participants purchase for the automotive, aerospace, machine shop, energy and hospitality industries, among others.

In 1973, CNL founder James M. Seneff, Jr. took a $5,000 loan from his father and began his own business by buying real estate in downtown Orlando for less than $3 a square foot. Forty years later, his investment has grown to become CNL Financial Group, one of the nation’s leading private investment management firms. Since its inception, CNL and/or its affiliates have formed or acquired companies with more than $33 billion in assets, and invested more than $15 billion in real estate assets.”

"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel. The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers. Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down: - Why going global is important - Key considerations of international e-commerce - And much more"

"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."

"To consumers, Amazon is a land of plenty. A place where you can find anything. It’s easy to understand why shoppers start more than half of their online product searches on Amazon — and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. That’s why it’s so important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"

Health insurance is a complicated business, often involving bundles of forms that users need to understand and fill out. This extensive, laborious initiation process often acts as a deterrent for buying insurance, especially for a multilingual, millennial population. What if health insurance companies simplify their on boarding process so buyers don't find the sign-up process time consuming and cumbersome?

The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative

The usual cure for exploding file volumes is to add more general purpose file servers. That strategy eventually leads to server sprawl, which brings with it more management complexity, stranded disk capacity, wildly differing storage utilization rates and slower file access. Network-attached storage (NAS) appliances can add file serving capacity that's more easily managed, shareable, more scalable and more efficient than a sprawl of general purpose servers. Read this online article to learn about three basic considerations that can help simplify your NAS buying decision.

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t

Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.

On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.

Before you buy HR software, you should understand that your organization isn’t like everyone else’s. It’s doubtful that a general one-size-fits-all solution or what you might see in a brief demo will actually fit your needs. Besides, how can you develop a competitive advantage if you’re using the software the same way as everyone else?

Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.

This informative guide represents months of rigorous research that your organization can leverage to kick start its evaluation process. Read on to learn which private cloud array will qualify as best-in-class for your company.

Read this report to know the questions to ask to avoid being duped by pretty demos of software with no substance and find a partner that can meet the hidden complexities that exist in your unique processes.

Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.

Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements

A four-part series helping manufacturers make progress today while building for tomorrow.